AI-Native Web Studio
The Forge
Lab
We roast landing pages, build high-converting websites, and ship MVPs — all backed by conversion research, not opinions.
What we build
From quick audits to full-stack products — we help founders ship faster and convert better.
Landing Page Roasts
Research-backed audits from €29
Most popular
Website Development
Modern sites shipped in days, from €500
Fast delivery
Web App MVPs
Full-stack apps from €3,000
End-to-end
What we find
The most common conversion killers we uncover in every audit.
Above-the-fold failures
Your value prop has 5 seconds to land. Most pages waste it on vague headlines and stock photos.
Trust signals missing
Visitors decide credibility in milliseconds. No proof, no logos, no testimonials = no trust.
Mobile disasters
Majority of traffic is mobile. Broken layouts and tiny buttons are burning your ad spend.
CTA confusion
Competing buttons and unclear next steps kill conversions. One clear path = more clicks.
Generic design
Design-related. Tailwind defaults signal 'template product' — custom touches signal quality.
See what you get
Every roast delivers prioritized, research-backed findings you can act on immediately. Here's a preview from a real audit.
Landing Page Roast — SaaS Startup
A B2B SaaS tool losing 80% of visitors before scroll. We found 12 conversion killers in under an hour.
Hero headline is feature-focused, not benefit-focused
Visitors don't care what it does — they care what it does for them. Rewrite around the outcome.
No social proof above the fold
95% of consumers read reviews before purchasing (Spiegel Research Center). Add logos or a testimonial before the scroll line.
CTA copy: "Learn More" → "Start Free Trial"
Action-oriented CTAs increase click-through by 22% (HubSpot). 5-minute fix, immediate impact.
Every finding includes the problem, the evidence, and exactly how to fix it.
How it works
Drop your URL
Paste your landing page link and tell us your goals.
We analyze everything
Above the fold, CTAs, copy, trust signals, mobile, speed, design patterns.
Get your action plan
Prioritized fixes with research citations. Implement yourself or let us rebuild.
Pricing
No subscriptions. No retainers. Pay for what you need.
Quick Roast
5 high-impact findings in 24hrs
- Above-the-fold analysis
- CTA review
- Mobile check
- 5 prioritized fixes
- Research citations
Roast & Rebuild
We roast it, then fix it
- Deep Roast included
- Redesign & development
- Conversion-optimized copy
- Mobile-first build
- 2 revision rounds
Custom Build
Full websites & web app MVPs
- Custom design & dev
- React / Next.js stack
- API integrations
- Ongoing support available
- Scope call included
Built different
We combine AI speed with human strategy. Every recommendation is backed by peer-reviewed conversion research — not gut feelings, not "best practices" blog posts. We cite our sources so you can verify every claim.
Our stack is modern (React, Next.js, Tailwind) and our methodology is rigorous. We don't just find problems — we prioritize them by revenue impact so you fix what matters first.
Founded 2026. Helsinki, Finland.
Who's behind the roasts
Perttu Saarela
Strategy & Quality
20+ years across London, Montreal, and Dubai — music production, AAA games, mobile tech. Now an AI strategist based in Helsinki. The human layer that ensures every recommendation actually makes sense for your business.
Aiden Vale
Research & Execution
AI co-founder. Analyzes your site against conversion research databases, audits UX patterns, writes code, and ships fixes — all at machine speed. The reason we deliver in 24 hours, not 2 weeks.
We're part of AICA — an AI consulting agency in Helsinki, Finland. The Forge Lab is where we turn consulting insights into products anyone can use.
Human strategy × AI speed. Every finding cited. Every fix prioritized by revenue impact.
Your first roast is free
Drop your URL. We'll do the rest.
Paste your landing page below and get a research-backed audit with prioritized fixes — in 24 hours.
No signup required. We'll email your audit within 24 hours.